1. Introduction
ActCX ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. This policy complies with the General Data Protection Regulation (GDPR) and UK Data Protection Act 2018.
2. Data Controller Information
ActCX is the data controller for your personal information. You can contact us at:
3. Information We Collect
3.1 Information You Provide
- Contact information (email, name) when you subscribe or contact us
- Communications when you email us or use contact forms
- Survey responses or feedback you provide voluntarily
3.2 Information Automatically Collected
- Website usage analytics (pages visited, time spent, referring sites)
- Technical information (browser type, device type, IP address)
- Cookies and similar tracking technologies (with your consent)
3.3 Information We Do NOT Collect
- Payment or financial information (we don't process payments)
- Social media content (unless you specifically share it with us)
- Precise location data
4. Legal Basis for Processing (GDPR)
We process your personal data based on the following legal grounds:
- Consent: For analytics, marketing communications, and cookies
- Legitimate Interests: To operate our website and improve our services
- Contract Performance: To provide requested services
- Legal Obligation: To comply with applicable laws
5. How We Use Your Information
- To provide and improve our product discovery services
- To respond to your inquiries and provide customer support
- To send you relevant product recommendations (with consent)
- To analyze website usage and improve user experience
- To comply with legal obligations
- To detect and prevent fraud or abuse
6. Information Sharing and Disclosure
6.1 We Share Information With:
- Service Providers: Analytics platforms, hosting providers, email services
- Affiliate Partners: When you click affiliate links (anonymized data only)
- Legal Authorities: When required by law or to protect rights
6.2 We Do NOT Sell Your Personal Information
We never sell, rent, or trade your personal information to third parties for their marketing purposes.
7. Cookies and Tracking Technologies
7.1 Types of Cookies We Use:
| Cookie Type |
Purpose |
Consent Required |
| Essential |
Website functionality and security |
No |
| Analytics |
Website usage statistics |
Yes |
| Marketing |
Personalized content recommendations |
Yes |
7.2 Managing Cookies
You can manage your cookie preferences through our cookie banner or by adjusting your browser settings. Note that disabling certain cookies may affect website functionality.
8. Data Retention
- Analytics Data: 26 months maximum
- Contact Information: Until you request deletion or unsubscribe
- Website Logs: 12 months maximum
- Marketing Data: Until you withdraw consent
9. Your Rights Under GDPR
You have the following rights regarding your personal data:
9.1 Right of Access
You can request a copy of the personal data we hold about you.
9.2 Right to Rectification
You can request correction of inaccurate or incomplete personal data.
9.3 Right to Erasure ("Right to be Forgotten")
You can request deletion of your personal data in certain circumstances.
9.4 Right to Restrict Processing
You can request limitation of how we process your personal data.
9.5 Right to Data Portability
You can request your data in a structured, machine-readable format.
9.6 Right to Object
You can object to processing based on legitimate interests or for direct marketing.
9.7 Right to Withdraw Consent
You can withdraw consent at any time where processing is based on consent.
9.8 Exercising Your Rights
To exercise any of these rights, contact us at privacy@act.cx. We will respond within 30 days.
10. Data Security
- HTTPS encryption for all data transmission
- Secure hosting with regular security updates
- Access controls and authentication for data access
- Regular security assessments and monitoring
- Data breach notification procedures
11. International Data Transfers
Your data may be processed in countries outside the UK/EU. We ensure adequate protection through:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions by regulatory authorities
- Appropriate safeguards as required by GDPR
12. Children's Privacy
Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
13. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by:
- Email notification (if you've provided your email)
- Prominent notice on our website
- Updated "Last modified" date at the top of this policy
14. Complaints and Supervisory Authority
If you have concerns about how we handle your personal data, you can:
- Contact us directly at privacy@act.cx
- File a complaint with the Information Commissioner's Office (ICO) in the UK
- Contact your local data protection authority if you're in the EU
15. Contact Information
For any privacy-related questions or to exercise your rights:
- Email: privacy@act.cx
- Subject Line: "Privacy Request" or "GDPR Request"
- Response Time: Within 30 days